Data Valet Features
Target Existing Customers
GROUP DEMAND REPORT: Our flagship service provides an easy-to-use tool showing 5 years of historical sales data along with all future meetings in your database. Our team provides unlimited support, ad-hoc analysis, and trainings to help you better understand your business mix.
Discover New Prospects
MEETMARKET: An innovative new prospecting tool that looks to the future for upcoming events within multiple markets. Take a peek into what hotels and other venues have on the books and see whether those events have considered or booked your property in the past.
See Around Corners
PASS REPORT: A sophisticated and powerful pace tool designed to pinpoint peaks and valleys in your group business. When we spot weak periods, we produce solicitation lists for you targeting those periods. With the PASS report we anticipate your needs and then help you meet them.
Our Background Story

SERGE ASENSIO
Managing Director
Lynchburg, Virginia
Serge made the decision to retire from Marriott in 1998. He relocated to Lynchburg, Virginia so he could take his “big city, big company” hotel industry expertise and offer it to clients at small town prices.
He was a pioneer in assembling a "virtual team" of hotel industry experts and technology heavyweights. The virtual team generates low overhead, and allows Topline Group to pass the savings along to clients.
OUR TEAM

Mark Heddaeus
Greensboro, North Carolina
Prior to joining Topline Group, Mark was an application developer for International Operations MIS at American Express. He lives in Greensboro, North Carolina.

Tegan Fahey
Golden, Colorado

Becky Harrison
Lynchburg, Virginia
Prior to joining Topline Group, Becky earned her bachelor’s degree in business administration from Geneva College and was an office manager for a non-profit organization for 10 years. She lives in Lynchburg, Virginia.

Joe Fiori
Dayton, Ohio
Prior to joining Topline Group, Joe worked as a Software Developer at Avesis, with a focus on automating customer communication. Joe has a B.S. in Mathematics from Liberty University. He currently lives in Dayton, Ohio, and likes to travel to National Parks.

Elijah Johnson
Westminster, Colorado

Carol Brooks
Chantilly, Virginia
Prior to joining TopLine, Carol was SVP of Revenue Management at Marriott International. Her early career was in Corporate Finance and she holds an MBA from UVA’s Darden School of Business. She lives in North Potomac, Maryland.

Michael Donahue
Costa Mesa, California
Michael brings over 30 years of successful senior executive hospitality management experience. Prior to joining Topline, he held senior executive level roles with Hilton Worldwide, The Irvine Company, Pegasus Solutions, KSL Resorts, and was President and Co-Founder of Clairvoyix. Michael has served on the Board of Directors for HSMAI as well as on the Marketing Steering Committee for AH&LA. Michael lives in Costa Mesa, California.

Gabby Lisanti
Buenos Aires, Argentina

Diane Siebert
Seattle, Washington